Hi, I’m Iluka-Cindi — founder, creative director, and the heart behind Hustle & Grace™.
I built this brand from the belief that women shouldn’t have to choose between beauty and function — between chaos and calm.
As a working mum and corporate woman on the Gold Coast, I know exactly what it feels like to juggle meetings, school runs, and life on the go — and still want to look pulled together.
My mission is simple: to design pieces and build brands that empower women to carry their lives beautifully.
Beyond the products, this is about creating a movement — one that celebrates ambition, grace, and the freedom to live life on your own terms.
When I’m not designing or building, you’ll find me sunbaking at the beach, travelling, sipping red wine, or chasing that golden, effortless balance between hustle and ease.
