About Roceels

Roceels is a registered charity and social enterprise based in Beenleigh, Queensland, Australia that combines community support initiatives with small business ventures to create social impact and employment opportunities for people facing hardship, including those living with special needs. The organisation is structured to provide practical support in areas where many individuals lack basic access to essentials and opportunities.

At its core, Roceels operates with the belief that everyone has inherent value and unique gifts to offer the world, and that with the right support and opportunities, people can grow, contribute and thrive within their communities. The charity emphasizes human dignity and the importance of access to food, clothing, shelter, hygiene services, training, and meaningful work.

The organization functions as a self-funded charity — meaning its business activities help generate revenue to support its social programs while providing real-world job training and employment experiences for individuals who might otherwise be excluded from the workforce.

Roceels also fosters community engagement, volunteering and collaboration opportunities, inviting supporters and partners to participate in creating positive change and addressing social marginalization.

Products and Services They Offer

While Roceels is primarily a charity, it operates multiple community-centric business ventures that both serve customers and help fund its mission:

Roceels Café – A welcoming café space that offers meals, snacks, and a friendly environment for locals and visitors.
Roceels Catering – Provides catering services for events with homemade pies, sausage rolls, sandwiches, platters, cakes and more, with profits contributing to charity goals.
Roceels Cakes – Custom cakes and baked goods tailored for celebrations and special occasions.
Roceels Lollies – An online shop featuring confectionery and sweet treats.
Roceels Pie Shop (Browns Plains) – A retail outlet selling savory pies and related food items.
Roceels Op Shop (Browns Plains) – A community op shop offering affordable clothing and household items.

Each of these ventures supports Roceels’ mission to fund programs, provide training and offer employment pathways to community members who may otherwise face barriers to work.

Customer Experience

Customers of Roceels enjoy community-focused service experiences that blend hospitality, retail and social purpose. The café and food services are often described as friendly, welcoming and community-oriented, with casual dining options that resonate with locals and visitors alike.

The op shop and food outlets provide affordable and accessible options for everyday necessities, helping people stretch their budgets while supporting a good cause.

Many patrons appreciate that their purchases directly support charitable programs, including community feeding, job training and special needs employment initiatives — creating a sense of shared purpose in every transaction.

For special events, Roceels’ catering and cake services emphasize quality, customization and personal attention, making them ideal for celebrations, gatherings and community functions.

Who Uses Their Service/Product

Roceels serves a wide range of community members:

Local residents and food lovers who visit the café, pie shop or cater for lunches, outings, and social gatherings.
Event organisers seeking custom catering or celebration cakes with a social impact focus.
Budget-conscious shoppers who benefit from the op shop’s affordable clothing and household items.
Supporters of social enterprises — individuals and groups who want to contribute to a cause simply by purchasing everyday goods.
Volunteers and collaborators interested in contributing time or resources toward community programs.

The business also benefits people living with special needs by offering them practical work experience and training through its various outlets.

What Makes the Business Stand Out

Roceels stands out as a purpose-driven social enterprise that integrates community support with sustainable business operations. By generating revenue through real business activities, it funds programs without relying solely on donations.

Its dual focus on charity and commerce ensures that every café meal, cake order or retail purchase directly contributes to meaningful social outcomes — from employment for people with special needs to community feeding and support services.

The organization’s commitment to inclusivity, training and dignity in work reflects a broader mission to reduce hardship and build community resilience, making it a model for socially conscious business.

Roceels also fosters community involvement and collaboration, inviting volunteers, partners and supporters to play a role in its evolving impact and outreach initiatives.