Gippsland Jersey – Voucher

A Dairy Brand Born from Real Experience

Gippsland Jersey began during one of the most challenging periods the Australian dairy industry has faced. Founded by Steve Ronalds and Sallie Jones, the brand emerged from a moment where continuing the status quo no longer felt possible. Faced with uncertainty, loss, and the need for change, they chose to build a dairy business that could stand for something more. What started as conversations, simple plans, and shared determination soon became a clear commitment to creating a sustainable future for farmers and a more compassionate dairy industry.

• Founded during a time of industry crisis
• Built on lived experience and resilience
• Created to secure a sustainable future for farming families

Guided by Strong Values and Shared Beliefs

Gippsland Jersey operates with a clear sense of purpose, guided by values that shape every part of the business. Fairness, kindness, and care for community sit at the centre of the brand’s identity. The partnership behind Gippsland Jersey is built on trust, open communication, and mutual respect, allowing the business to grow without losing sight of what truly matters. These values extend beyond business decisions and into meaningful action across rural communities.

• Fair returns for dairy farmers
• Active support for rural mental health and wellbeing
• A culture rooted in kindness and respect

Innovation That Changed the Path Forward

When faced with early challenges, Gippsland Jersey chose innovation over retreat. Losing a processing arrangement became the spark for independence, leading to in-house production and greater control over quality and values. This turning point allowed the brand to grow with confidence, ensuring decisions were made on its own terms and aligned with its mission. Each challenge strengthened the foundation of the business rather than weakening it.

• Independent processing and long-term control
• Community-driven growth and support
• Bold decisions that shaped the brand’s future

Growth with Integrity and Vision

As Gippsland Jersey evolved, expansion became an opportunity to think bigger while staying grounded. The move into larger facilities and the acquisition of an established cheese brand opened new doors for innovation, capacity, and future products. With multiple local dairy farming families now contributing to the supply chain, Gippsland Jersey continues to grow responsibly, ensuring quality, fairness, and sustainability remain at the forefront.

• Expansion designed to support long-term growth
• Collaboration with local farming families
• Continued focus on quality and innovation

More Than a Milk Brand

Gippsland Jersey stands as a modern example of how food production can be both ethical and successful. The brand is committed to producing premium Jersey milk while respecting every person involved in the journey — from farmers and factory teams to retailers and customers. By blending premium product quality with social responsibility, Gippsland Jersey continues to lead with heart, proving that kindness and business can thrive together.

• Premium Jersey milk with natural nutritional benefits
• Respect and fairness across the entire supply chain
• A mission driven by community, wellbeing, and purpose

📍 Location: Victoria, Australia.
📞 Contact: +61 435 757 047 / Hello@gippslandjersey.com.au
🔗 Website: Gippsland Jersey – GippslandJersey

🛠️ How to Redeem:

1. Purchase your voucher on Buy’t and receive your voucher number via email or in your Buy’t account.
2. Go instore or Order Online
3. Present your voucher number when finalizing your purchase.

⚠️ Fine Print:

• Voucher valid for products/services covered
• Entire voucher must be used in one transaction.
• No change given. Not redeemable for cash.

📅 Expiry: 6 months from purchase date.